For Cook, he has always been a master of strategy. Since he took the helm of Apple, although there has been no substantial progress in product innovation, it has maximized Apple’s interests. From large-screen Apple products to small-screen user needs, library The multi-dimensional changes in product features have made Apple’s profits at an unprecedented height. Now, with the advent of the 5G tide, Apple’s news about small-screen mobile phones has surfaced again, which has to make people think.
When it comes to Apple’s small-screen mobile phone, it can be said that it can be traced back to the first-generation product iPhone SE launched by Apple before. The launch of the iPhone SE, in Cook’s view, is to meet people’s demand for small-screen mobile phones, but the launch of the iPhone SE has also affected other Apple products. Because of the appearance of the iPhone SE, the average selling price of Apple’s iPhone has also increased. The decline was the first drop since 2013, from $717 to $651, a drop of 9%, the largest drop in the average selling price of Apple’s mobile phones in history. The iPhone SE is the main reason for this phenomenon. It only costs $399/3,288 yuan, making it the cheapest iPhone in Apple’s history. If Apple cuts the price of the iPhone SE again, the average selling price of the iPhone product line will be lower, which will directly affect Apple’s revenue, because the iPhone is currently Apple’s most important source of revenue.
In addition, the appearance of the iPhone SE has affected the sales of the flagship iPhone to a certain extent, and its big sales are also at the expense of a certain degree of loss of the iPhone 6s market. Consumer enthusiasm for Apple’s previous-generation iPhone 5 and 5s smartphones has dropped 51 percent in that three-month period, according to the price comparison site. Likewise, Apple’s latest-generation models, the iPhone 6 and 6s, have not escaped this fate, with demand for those two models falling by 58% and 57%, respectively.
Since it will affect new products, why does Cook still launch an upgraded version of the small screen?
The reason is very simple, that is, Cook is becoming more and more aware of Apple’s position in the hearts of users. In the absence of substantial innovation, he only needs to rely on Apple’s own remaining advantages to squeeze users’ expectations for Apple’s experience as much as possible.
Earlier, Tianfeng International analyst Ming-Chi Kuo predicted in a report that Apple will release the lower-priced iPhone SE2 in Q1 2020. Most of its design and hardware specifications are similar to those of the iPhone 8. The most obvious specifications are upgraded to be equipped with the same A13 processor as the iPhone 11, supplemented by 3GB of LPDDR4X memory.
He believes that the iPhone SE2 will become an important growth driver for Apple in 2020, and it will be the best choice for the existing approximately 100 million iPhone 6 series users. It is estimated that iPhone SE2 shipments in 2020 will be 30-40 million units.
For Apple, the launch of the A13 processor is undoubtedly a great factor to tempt users to buy. Judging from the recently released iPhone11 series, the foreign media “Nikkei Asian Review” quoted supply chain sources as saying: Apple requires Suppliers are increasing production of the iPhone 11 by about 10%, which means an additional 8 million units. The data shows that the iPhone 11 sold much better than the iPhone XS and iPhone XR in the same period last year. “The fall is much busier than we expected.” Nikkei Asian Review said the increase in orders was mainly concentrated on the $699 iPhone 11 and $999 iPhone 11 Pro, with production of the highest-priced iPhone 11 Pro Max slightly decreased.
Obviously, among the three new iPhones, the iPhone 11 has the lowest price, but it is equipped with the new processor of the iPhone. The reason why it is so anticipated is that users want to experience the pleasure brought by the new processor of the iPhone. As for the latter two new products, the price gap is a bit different from the iPhone 11, so users will naturally consider it when purchasing.
For the iPhone SE2, if it really wants to come, it must be installed with Apple’s latest processor, and the iPhone SE generation is used as a reference, and then the iPhone 11 is used as a barrier. The price of the iPhone SE2 must not be too high, which is more critical. The thing is that the iPhone SE2 is likely to carry the mission of the iPhone 8. In this case, some of the things stored in the iPhone 8 can be directly applied to the iPhone SE 2, which will also greatly reduce the cost of the iPhone SE 2, so that Apple’s new products with low price and high configuration will naturally Stimulate some fruit fans to replace the phone, arouse their desire to experience the new performance of the iPhone.
Of course, there is a more important reason for the layout of the 5G era. Judging from Apple’s historical product releases, its annual product releases must be stable and accurate, unlike domestic mobile phones. Several mobile phones can be released, with enough trial and error costs, but Apple is different. Since it is an annual product feast, it must be perfect. From the perspective of the development trend of 5G, it is already unstoppable, but For Apple, it is obvious that it will not rashly advance when the market is immature, especially in the embarrassing situation where domestic mobile phones and Apple are facing off. Therefore, when there is no more appropriate scene in the 5G market, Instead of taking risks, Apple might as well take advantage of its own system advantages and use product changes to harvest users for the last time before the advent of 5G. One effort, such a thing that kills two birds with one stone, may be normal in Cook’s eyes.
As for the layout of domestic mobile phones after such a new iPhone appears? How will Chinese users make decisions? Let’s wait and see!