Home » knowledge » Under the epidemic, why did real estate companies such as Midea Real Estate, Country Garden, and China Resources rush to the “smart community”?

Under the epidemic, why did real estate companies such as Midea Real Estate, Country Garden, and China Resources rush to the “smart community”?

From infrared temperature measurement to contactless access control and elevators, from visual patrols to intelligent management platform population mapping, intelligent community management provides “double insurance” of quality and efficiency for epidemic prevention and control.

However, the popularity of smart communities is not the “wartime demand” caused by the epidemic, but the key link and “last mile” of smart city development in the past two years. According to statistics, the size of the smart community market in 2018 is about 392 billion yuan, and some institutions predict that the size of my country’s smart community market in 2022 will be nearly one trillion yuan.

On the other hand, in 2020, the real estate industry has begun to enter the second half, the market has entered a new era of stock improvement from incremental growth, and industry competition has intensified. Therefore, keeping up with the trend of accelerating the development of real estate intelligence and providing residents with a better and better quality of life by means of technological innovation is an effective countermeasure to remain invincible. As a result, real estate companies such as Midea Real Estate, Country Garden, China Resources Real Estate, and Greentown have seized the “life-saving straw” of technology to seize the emerging market of smart communities.

Community Wisdom in a Pandemic

A few days ago, the epidemic has achieved a staged victory in China, but there is still a large-scale spread abroad. Some experts have analyzed that community management is a magic weapon for our country to win, because the community is the first line of defense in epidemic prevention and control. Whether the community can contain the spread of the epidemic determines the success or failure of the entire “anti-epidemic”, and we must not slack off.

Therefore, in this epidemic, in order to strengthen management and control, reduce the work intensity of grass-roots community workers, and reduce the risk of human-to-human infection, smart construction has been adopted in various places to make communities safer, more efficient, and more convenient. It also promoted the construction of a “smart community” and brought high-tech epidemic prevention to the extreme.

Infrared temperature measurement and non-contact access control become security prevention and control tools

Abnormal body temperature is one of the most intuitive basis for judging whether to be infected with new coronary pneumonia. Traditional temperature measurement equipment cannot achieve a safe distance of one meter between the measurer and the subject. As a result, various infrared thermal imaging or AI temperature measurement devices and solutions have emerged. At the entrances and exits of communities with large crowds, non-contact temperature measurement of passers-by can be performed to screen out those with abnormal body temperature, and timely notify relevant managers for management, which can effectively prevent virus cross-infection caused by community access.

Access control and elevators are the most frequently used details for residents to come and go. How to avoid direct contact has also been shown in various communities. Many of these smart community solutions have introduced new equipment and functions such as mobile phone APP opening/closing, one-key elevator call, and even face recognition, intelligent voice and IoT-related technologies to ensure safety and reliability.

Under the epidemic, why did real estate companies such as Midea Real Estate, Country Garden, and China Resources rush to the “smart community”?

The smart community management platform checks the population

In order to reduce the risk brought by the flow of people, during the epidemic period, various communities began to strictly control the foreign population, especially those from Hubei. In addition to conventional measures such as grid management, with the launch of the smart community management platform, it is not only conducive to efficient management, but also facilitates information disclosure, allowing residents to understand the epidemic situation in real time.

For example, on the management side, the community can understand the situation of people in the jurisdiction in real time. In some special scenarios, the staff can also obtain information such as the previous visitors and travel trajectories in the community of the people who are observing at home in a timely manner, and conduct intelligent analysis, which becomes an important data basis for retention.

On the user side, residents can fill in the current status online and view the community epidemic situation in real time.

Visual Patrol Improves Management Efficiency

During the epidemic prevention and control period, drones as a black technology played a key role in dispersing crowds, reducing gatherings, and disclosing information. At the same time, the use of drones to realize visual patrols to identify suspicious persons and suspicious behaviors and achieve automatic monitoring has also become an innovative application.

In addition, with the help of new technologies such as face recognition and vehicle capture cameras, information capture and automatic sending of pending work orders to the mobile phones of property management personnel have also greatly improved management efficiency. The improvement of monitoring accuracy also ensures the closed-loop processing of events.

In addition, driven by technology, the smart community has also spawned a large number of application scenarios, such as smart smoke detectors, smart parking, smart street lights, etc., which will become an integral part of future community smart management.

What is more noteworthy is that after the baptism of epidemic prevention and control and the introduction of a large number of technologies, the community has greatly enhanced its ability to collect and analyze data while strengthening efficient management. In the future, with the support of cutting-edge technologies such as big data and AI, the community will gradually move towards the era of intelligence, creating a better living environment for residents.

In the era of incremental transfer of stock, real estate + technology has become a trend

At present, “the real estate industry has entered the stock improvement from the incremental era” has become a general consensus in the industry. For real estate companies, the construction of smart communities has become the core competition point, so more and more companies are rushing to the beach of smart communities.

Liu Kai, deputy secretary-general of Quanlian Real Estate Chamber of Commerce and chairman of Fangxun.com, publicly stated: “With the deepening of China’s real estate reform and the advent of the stock era, the real estate industry has entered a new cycle, how to face the ‘new cycle’ and adapt to the ‘new cycle’ Logic’, breakthrough innovation in strategy, business format, product, model, etc., how to integrate big data, AI system, intelligence and other innovative technologies with real estate, empower real estate, and realize the transformation and upgrading of real estate, which will be faced by the industry. core proposition.”

Facing the broad market prospects, domestic real estate giants have already taken the initiative to cooperate with Internet giants and technology companies such as BAT, Huawei, and actively expand and deploy in smart communities.

On March 19, Midea Real Estate and Alibaba Cloud released the first AI community brain. Through IoT, cloud computing, artificial intelligence, big data and other technologies, the real connection between community intelligence and home intelligence and whole-house smart health scenarios are realized. landing, unlocking a new life of healthy and smart living.

According to reports, the Midea Real Estate AI Community can realize the linkage of elevators, videos, car barriers, community access control and other equipment between the home and the community, in order to truly realize the connection and interaction between the smart home and the smart community. In addition to realizing intelligent access control, intelligent parking lot, intelligent video, intelligent home, etc., it also connects external services to home life, and takes community supply-side demand as the entry point to form community merchants, third-party service agencies, and owners, etc. Positive interactions between subjects.

Country Garden has gradually built a community “smart brain” through strategic cooperation with cross-industry technology giants such as Alibaba, Tencent, and Hikvision, combined with its own R&D system. On May 28 last year, Country Garden Services launched the industry’s first full-stack artificial intelligence solution product system based on AI + IoT. It is reported that it has been implemented in more than 300 communities across the country. According to Country Garden, the investment in scientific research has reached about 500 million yuan in recent years.

On November 27 last year, China Resources Land, Huawei and China Telecom launched strategic cooperation on smart cities, including innovative cooperation projects including smart community projects; Poly Real Estate joined hands with Haier, China Mobile, and Huawei at the end of September last year, three leading companies in the 5G field. The company landed in the first 5G community in Hebei; Vanke, after jointly building a national smart city pilot project with Haier and Microsoft in July last year, jointly launched the “Vanke Future Lab” with Microsoft in August; Greenland has also successively cooperated with ZTE, Alibaba Baba launched strategic cooperation and said that it will create a new model of cooperation between real estate development and artificial intelligence, build a smart real estate ecosystem, and create high-quality demonstration projects.

At the moment when real estate is cold, the trend of real estate companies seeking and diversifying development and transformation has become obvious. Among them, technology, as an important means to enhance its own value and services, has increasingly become the focus of real estate companies. At the same time, under the pressure of the epidemic prevention and control, a good “experiment field” has been prepared for the implementation of the smart community, so that technology can be fully integrated into the community and promote the intelligent transformation of the community. While providing consumers with a safer and more convenient living experience, the role of real estate companies can also change from developers to operators and service providers, so as to move towards a broader market space.

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