The consumer electronics industry is a typical technology-driven industry. With the rapid development of technologies such as 5G, artificial intelligence, and the Internet of Things, the consumer electronics industry is gradually entering a new stage of development. On September 16, at the “UP·2021 Zhanrui Online Ecological Summit”, Zhou Chen, Executive Vice President of Zhanrui and General Manager of the Consumer Electronics Division, shared the achievements of Zhanrui Consumer Electronics in the past year and the latest development of 5G products. And released a new strategy of “one expertise, multiple capabilities” to gather more ecological partners to explore the “infinite possibilities” of consumer electronics.
Leapfrog growth in consumer electronics business revenue
In the past year, Zhan Rui has made great progress in the field of consumer electronics. The product coverage is wider, the product portfolio is more complete, the product terminal is more abundant, and it has begun to gain the recognition of global famous brands such as Honor and Realme. Thanks to stronger product competitiveness and a better customer base, Zhanrui Consumer Electronics 4G+5G business revenue has achieved leaps and bounds year after year. In the face of the epidemic and tight supply, the growth rate will reach 59% in 2020, and the overall growth rate will reach 137% in 2021. It is expected to maintain a strong growth of 100% next year.
Data from market research institutions also corroborated this point. In the latest Q2 2021, Counterpoint’s global smartphone application processor market tracking report, Zhan Rui’s market share of smartphone chips reached 8.4%. Zhou Chen said that with the further development of Zhanrui’s consumer electronics business, it is expected that the global market share will soon exceed double digits.
Adhere to the 5G+4G product strategy
This year, Zhanrui officially launched a new brand of 5G chips “Tangula”, and released a full range of Tangula 6, 7, 8, 9 products for different user needs. At present, more than 50 terminal brands equipped with Zhanrui’s 5G chip have been launched, and the 6nm 5G chip that has received much attention has also made new progress.
At the meeting, Zhou Chen showed the performance of Zhanrui Tangula 6nm 5G chip over 400,000 points, showing Zhanrui’s strength in 5G. At the same time, Zhou Chen also revealed that a variety of branded customer terminals equipped with Zhanrui’s 6nm 5G chip have now entered the stage of mass production and debugging and will soon be available. Zhanrui is constantly working hard to make these products meet with you as soon as possible and bring a value-for-money experience.
While making progress in 5G products, Zhanrui is also adhering to the innovation of 4G products. In the 4G field, Zhanrui products have achieved coverage from entry-level, mid-end to high-end, and have broken through the brand’s flagship models, with a clearer queue. Zhan Rui believes that for a relatively long period of time in the future, the consumer electronics market will still be a situation where 5G and 4G demand coexist.
Zhou Chen pointed out that with the development of network technology, the role of the basic network assumed by 2G networks will gradually be transferred to 4G, which means that 4G networks will still have great market demand in the future. “A good 4G network will continue to exist as a basic data network for a long time and play an important basic network role.” Therefore, Zhanrui Consumer Electronics will continue to adhere to the 5G+4G product strategy to cover the global market. The needs of different regions and different groups of people bring better mobile internet experience to more consumers around the world.
New Strategy of “One Specialty, Many Capabilities”
Faced with the new goal and vision, Zhanrui’s consumer electronics business will begin to build a new strategy of “one specialization, multiple capabilities”. Zhanrui’s “one specialization and multiple abilities” refers to focusing on smart phone business as the main product form, technology, ecology and supply capacity, continuous innovation, creating a more open ecological platform for more product forms, and enabling more Many partners are fully displaying their abilities and creativity on the stage of intelligent life, so as to bring more intelligent and convenient life experience to consumers.
Among them, the construction of ecology is the top priority, including software ecology and hardware ecology. In terms of software ecology, Zhanrui will continue to deepen the optimization of smart OS, and at the same time, it will introduce the development of RTOS ecology for lightweight devices, and introduce more players to form a richer system ecology. In the hardware field, Zhan Rui will open up the capabilities of the chip platform, including communications, computing, and AI capabilities, to carry more product forms and categories with industry-leading technology.
“One specializes in multiple functions, focuses on innovation, and enables the future.” Zhanrui’s new strategy for consumer electronics business also brings together many ecological partners. At this conference, Liangfengtai and Zhanrui jointly released the 5G AR smart glasses HiAR H100, which is customized for industrial application scenarios. It is an innovative device for 5G industry applications, making “visible” industrial scenes and “invisible” The digital world is better integrated to achieve more efficient production and work.
Intelligent life is inseparable from rich and diverse intelligent terminals. In the future, Zhanrui will adhere to the new strategy of “one expertise, multiple abilities”, and join hands with more like-minded partners to continuously explore the infinite possibilities of consumer electronics smart products, serve the intelligent needs of every consumer, and jointly create a better future life. .